Promotional materials are useless unless these
are distributed. Thus, it is very important to pinpoint the channels
of distribution to effectively reach out to dart players and enthusiasts
and thereby increase participation. Moreover, timing is a key
factor in the distribution of these materials so potential attendees
can schedule the tournament in their calendar and set aside the
necessary budget. Promotional materials should be distributed
one month to three weeks prior to the tournament.
Some of the key distribution channels are the dart stores, dart
venues, other dart tournaments or leagues, dart managers and influential
dart players. A formal letter of invitation along with the flyer
and other promotional materials can be sent out to dart associations,
dart clubs, schools and corporate entities where there are dart
players. The sum total of the invitation, flyers, posters and
other promotional materials is called the event mailer.
Personal follow up should be made two weeks to a week prior to
the tournament. Cellular phones could be utilized to make text
message reminders one week prior to the tournament.
Reaching out to provincial darters is usually done through the
event mailers and a personal follow up call. Dart associations
nationwide are located in key cities and the mailer should be
sent out as early as possible. It is advisable to send out an
advance invitation to provincial darters so they can schedule
their vacation leave accordingly.
